PRIVACY POLICY

When you visit FLUX ATTIRE, place an order, or contact us, we may collect personal information such as your name, email address, phone number, shipping address, billing address, and payment method details.

We also collect information automatically through cookies and similar technologies, including your IP address, browser type, device information, pages viewed, and referring URLs. This helps us understand how visitors use the website and improve the experience.

If you subscribe to our newsletter or create an account, we collect the information you provide, such as your email address and preferences.

We use your information to process and fulfil orders, communicate with you about your purchase, provide customer support, and send you updates about new drops, restocks, and campaigns if you have opted in.

We also use information to improve our website, detect and prevent fraud, analyse website performance, and comply with legal obligations.

We do not use your information for purposes unrelated to running FLUX ATTIRE without your consent.

FLUX ATTIRE uses Shopify as its ecommerce infrastructure and backend provider. Shopify processes and stores order, customer, and product data on our behalf.

We also work with trusted third-party service providers for payment processing, courier and logistics, email marketing, analytics, and fraud prevention. These providers only access the information necessary to perform their services and are not permitted to use it for their own purposes.

We do not sell your personal information to third parties.

Payments are processed through secure, authorised payment providers integrated with Shopify. We do not store your full payment card details, banking passwords, or UPI PIN on our servers.

Your payment information is encrypted and handled according to the standards of our payment processors. Always ensure you are using a secure connection when entering payment details.

We use cookies and similar technologies to keep your session secure, remember your preferences, analyse site traffic, and personalise your shopping experience.

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect how the website functions, including cart and checkout features.

We may send you transactional emails related to your orders, such as order confirmations, shipping updates, and delivery notifications. These are necessary to complete your purchase.

If you subscribe to marketing communications, we may send you emails about new drops, releases, and brand updates. You can unsubscribe at any time using the link in any marketing email.

We do not send unsolicited spam or sell your email address to marketers.

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or alteration. This includes encrypted connections, access controls, and secure hosting through Shopify.

No method of transmission over the internet is completely secure, and we cannot guarantee absolute security. You share information with us at your own risk, but we work to minimise that risk.

We only share your personal information when necessary to operate the website, fulfil your orders, comply with legal obligations, or protect our rights.

This may include sharing information with Shopify, payment processors, courier and logistics partners, and legal authorities when required by law. We do not sell or rent your personal information.

In the event of a business transfer, merger, or acquisition, your information may be transferred as part of the business assets, subject to the same privacy protections.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including processing orders, maintaining records, resolving disputes, and complying with legal and tax obligations.

When your information is no longer required, we securely delete or anonymise it in accordance with applicable laws.

You have the right to access, correct, update, or delete the personal information we hold about you. You may also request that we restrict or object to certain processing of your data.

To exercise these rights, contact us at thefluxattire@gmail.com. We will respond within a reasonable timeframe and in accordance with applicable law.

Please note that certain legal or operational obligations may prevent us from immediately deleting some data, such as records required for tax or fraud-prevention purposes.

FLUX ATTIRE does not knowingly collect personal information from children under the age of 18. Our website and products are intended for adults and young adults.

If you believe a child has provided us with personal information without parental consent, please contact us at thefluxattire@gmail.com and we will take steps to delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.

The latest version will always be available on this page. Continued use of the website after any changes means you accept the updated policy.

Last updated: September 1, 2026.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

Email: thefluxattire@gmail.com

We do not provide phone support. All privacy-related requests are handled via email.

For order-related policies, also see our Terms & Conditions and Exchange Policy.